web design for businesses and organizations that take their web presence as seriously as their budgets

Search Engine Optimization and Your Website Structure

Every website we design is built with search engine optimization (SEO) in mind. What do we mean by this?

The website structure – the parts of the website you can’t see will be designed in a manner that search engines appreciate. This includes properly used heading tags, meta tags, html and css markup. It includes the addition of special files (site map etc) on your server. We’ll install Google Analytics code to track its success. Ranking high in the non-paid results is also known as organic search ranking. Its important to note that results can’t be guaranteed in all categories and competition is fierce and your competitors may also be doing all the right things.

Content Optimization and Writing

If you opt to have us draft your content it will  be optimized as well and that is a critical part of the search optimization process. We’ll point out the differences between marketing copy (such as you might write for a catalog or brochure) and writing for the web. In the end it boils down to does the word or phrase being searched for actually appear on your site? How often, how prominently and how valuable will the person searching for the word or phrase find your content?

Ongoing Search Engine Optimization Plans

Search engine optimization is best achieved as an ongoing process so talk to us about a monthly plan that will fit your budget.